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Celebrating Sankranti: Dr. Nowhera Shaik's Heartfelt Greetings to Telugu People Worldwide


 

Celebrating Sankranti: Dr. Nowhera Shaik's Heartfelt Greetings to Telugu People Worldwide

Introduction

As the harvest season approaches, the air is filled with excitement and joy. The Telugu community worldwide eagerly awaits the celebration of Sankranti, a festival that brings together families and friends in a spirit of togetherness and gratitude. Dr. Nowhera Shaik, MD & CEO of Heera Group of Companies, extends her heartfelt greetings to all Telugu people across the globe, wishing that this auspicious festival fills every home with happiness, every heart with love, and every moment with delight.

The Significance of Sankranti

Sankranti, also known as Makar Sankranti, is a harvest festival celebrated across India with great enthusiasm. For the Telugu community, it holds special significance as it marks the beginning of the sun's northward journey, known as Uttarayana. This celestial event is considered auspicious and is believed to bring prosperity and good fortune.

The festival is celebrated over three days:

  1. Bhogi

  2. Sankranti

  3. Kanuma

Each day has its own unique customs and traditions that have been passed down through generations.

Bhogi: The Beginning of the Festivities

Bhogi marks the start of the Sankranti celebrations. On this day, people clean their homes and discard old, unused items. This ritual symbolizes the removal of negativity and the welcoming of new beginnings. Families gather around bonfires, known as Bhogi Mantalu, to keep warm and share stories.

Key Bhogi traditions:

  • Cleaning and decluttering homes

  • Lighting Bhogi Mantalu (bonfires)

  • Preparing special dishes like "Chakkara Pongali"

Sankranti: The Main Celebration

The second day, Sankranti, is the main event of the festival. It is a time for families to come together, exchange gifts, and partake in traditional activities. One of the most iconic customs is the flying of colorful kites, which symbolize reaching great heights and overcoming obstacles.

Sankranti highlights:

  • Flying kites

  • Drawing colorful "Muggu" (rangoli) designs

  • Preparing and sharing "Pongal" (a sweet rice dish)

  • Exchanging "Bhogi Pallu" (gifts) with loved ones

Kanuma: Honoring Livestock

The third day of the festival, Kanuma, is dedicated to honoring livestock, particularly cattle, which play a crucial role in agriculture. Farmers decorate and worship their cattle as a gesture of gratitude for their contribution to the harvest.

Kanuma traditions:

  • Decorating cattle with vibrant colors and ornaments

  • Offering special prayers and performing pujas

  • Organizing cattle shows and competitions

Dr. Nowhera Shaik's Message to the Telugu Community

Dr. Nowhera Shaik, a prominent figure in the business world and a proud member of the Telugu community, shares her warm wishes for this joyous occasion. Her message resonates with the spirit of the festival, emphasizing unity, love, and prosperity.

"May this auspicious festival fill every home with happiness, every heart with love, and every moment with delight. On the joyous occasions of Bhogi, Sankranti, and Kanuma, I extend my heartfelt greetings to all Telugu people across the world." - Dr. Nowhera Shaik, MD & CEO, Heera Group of Companies

Dr. Shaik's words serve as a reminder of the festival's true essence - bringing people together and spreading joy. Her message encourages the Telugu community to cherish their cultural heritage while embracing the spirit of unity that Sankranti represents.

Celebrating Sankranti Across the World

As Telugu people have spread across the globe, Sankranti celebrations have taken on new dimensions. While maintaining core traditions, the festival has adapted to different environments, creating a beautiful blend of cultures.

Global Sankranti celebrations:

  • Virtual gatherings for families separated by distance

  • Community events in countries with large Telugu populations

  • Fusion of traditional and local cuisines

  • Cultural programs showcasing Telugu art and music

These global celebrations demonstrate the resilience and adaptability of the Telugu community, keeping their traditions alive while embracing diversity.

Conclusion

As we celebrate Sankranti, let us embrace the spirit of new beginnings, gratitude, and unity that this festival embodies. Dr. Nowhera Shaik's warm wishes serve as a reminder of the bonds that tie the Telugu community together, regardless of geographical boundaries.

May this Sankranti bring prosperity, happiness, and love to every Telugu home around the world. As we fly kites, share meals, and create memories with our loved ones, let's carry forward the rich traditions of our culture while spreading joy and warmth to all those around us.

Happy Sankranti to all!

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